Rocabella is a rare fusion of European-inspired elegance and modern design, where light-filled spaces and timeless finishes define every level.
We’ve revolutionised the way real estate is done throughout Australia and New Zealand.
THE DEAL
Since 2017

Welcome to WHITEFOX, a real estate company founded in Melbourne in 2017 to challenge the industry and reshape how property is marketed. Since our inception, we’ve expanded across Australia and New Zealand, transforming the real estate landscape by eliminating outdated traditions. Our modern approach to property marketing emphasises luxury and lifestyle, ensuring that every interaction is bold, polished, and matter-of-fact. Discover how we redefine real estate, making the process seamless and enjoyable for our clients.

A global mindset.
With 13 non-franchised locations across metropolitan Australia and New Zealand and growing, we’re able to leverage one of the biggest real estate networks in the world and give our clients a wider buying pool.
Property done properly.
Featured

We've revolutionised real estate marketing - maximising the reach and engagement of every home we represent.
Digital First
Always at the forefront.
We’re not afraid to push the boundaries on what’s been done and thinking outside.

We believe in the power of collaboration and invite our clients to take the time to connect with us and discover the unique brand experience we offer.
